SiFi and IDEMIA expand partnership in Saudi Arabia
Image credit: SiFi / IDEMIA Secure Transactions
SiFi and IDEMIA Secure Transactions have expanded their partnership in Saudi Arabia with the launch of Tap to Activate for SiFi business cards.
SiFi announced, the companies formalized the expanded partnership during a signing ceremony at Money20/20 Middle East in Riyadh. The new service allows SiFi cardholders to activate a new card by tapping it on their smartphone.
Developed by IDEMIA Secure Transactions, Tap to Activate brings card activation directly into the issuer’s mobile application. As a result, users do not need an ATM or call center to prepare the card for use.
“Our customers expect their corporate cards to be ready when their teams need them. By expanding our partnership with IDEMIA Secure Transactions, we are reducing the steps between receiving a card and using it, while maintaining the security businesses rely on,” said Rami Panayoti, Co-Founder and Chief Business Officer at SiFi.
Simplifying business card activation
The launch is designed to simplify card management for businesses and employees in Saudi Arabia. It also creates a more direct link between receiving a physical card and managing it digitally.
Tap to Activate allows SiFi users to activate business cards directly through a smartphone without relying on ATMs or call centers.
The expanded partnership continues the companies’ focus on simpler and more intuitive corporate payment experiences.
