Spark 2027 Expands with New Venue in Barcelona
Photo: ©️Integrated Systems Europe
Spark 2027 will take place on 3-4 February at Fira de Barcelona’s Montjuïc venue. The event will feature expanded exhibition space, two conference stages and immersive technology experiences.
The creative technology event, launched as part of Integrated Systems Europe (ISE), will move to Hall 8 at Fira de Barcelona’s Montjuïc venue. The two-day event will offer more than 2,500 sqm of exhibition space under the theme “The Art of And”.
Spark made its debut in 2026, attracting 2,086 visitors from 79 countries and representatives of 1,400 companies. According to the organisers, 39% of attendees held senior decision-making roles.
“Spark is all about the magic that happens when you bring people with big creative ambitions together with the technology that can make those ideas possible”, said Mike Blackman, Managing Director of Integrated Systems Events.
Two stages focused on creative technology
Spark 2027 will bring together content creators, technology developers and production specialists to explore new approaches to content production and audience experiences.
The programme will feature two stages. Spark Arena will offer paid sessions examining developments in creativity, content and technology. Spark Forum will provide free-to-attend sessions focused on practical applications and collaboration across creative disciplines.
Confirmed speakers include Simon Lachance, Technical Director at Cirque du Soleil; BAFTA Award-winning lighting designer Tim Routledge; and Manuel Gómez Zotano, Director of Systems & Innovation at RTVE.
Other speakers include Megan Wastell from the UK Department for Culture, Media and Sport, Giuseppe Celestino from Runway and LABASAD, and Anna Diaz Ortuño, Co-Founder and Creative Director of Hamill Industries.
Immersive experiences and XR demonstrations
The exhibition will feature several immersive technology installations and interactive experiences.
Lab of Tomorrow, the entertainment innovation arm of Tomorrowland, will return for its second year. The initiative brings together specialists to develop, test and scale new solutions.
Sol Garden will combine projection, sound and visual storytelling in an immersive art experience. Artdott is the immersive art partner, while REUKO serves as featured artist and creative lead. Barco, Ross Video and Intorno Labs will contribute technology solutions.
The Immersive Pavilion will focus on extended reality (XR), offering demonstrations, educational activities and creative experimentation. IMMENSIVA and ESPRONCEDA will present XR world premieres.
A dedicated Creator’s Lounge will provide space for networking and collaboration among participants.
Registration opens for Spark 2027
Registration is now open, with an early-bird discount of 30% available.
Spark and ISE badges will provide access to the exhibition areas of Spark, ISE and EdTech Congress, along with free-to-attend content. Free shuttle buses will connect the Montjuïc and Gran Via venues during the event.
Further programme details and announcements will be published ahead of February 2027.
